The idea for The Man Registry came to Jimmy Horner in 2007 while he was sitting on a plane. He was attending a friend’s wedding that weekend and was having trouble finding the right gift to purchase from the couple’s wedding registry. He just couldn’t get excited about monogrammed bath towels, flatware sets or fitted bed sheets. While these are appropriate wedding gifts, it didn’t feel right giving them as a gift to one of his best guy friends. This is where the idea hit him: there should be a website where grooms can register for fun and useful gifts that their friends would be excited to give. Gifts like barbecue grills, barware, tools, outdoors gear and even man cave supplies.
Jimmy shared the idea with his brother Bob Horner and brother-in-law Chris Easter and the wheels were in motion. The three of them launched The Man Registry on March 15, 2008. In addition to the wedding registry, the guys had also determined that the wedding industry as a whole wasn’t paying enough attention to grooms. Because of this, they also created a blog full of how-to articles, checklists and guides designed to successfully guide men through every step of the engagement, wedding planning and honeymoon processes.
In true entrepreneurial fashion, The Man Registry was run from a series of spare bedrooms and garages in the early days. Over time, the company grew into their first office in Overland Park, KS (which was quickly outgrown). A lot has changed in the last decade. While still maintaining a focus on the wedding registry business, The Man Registry has found new and exciting avenues of growth. They have become the top website for groomsmen gifts — with an additional focus on gifting occasions outside of the world of weddings. The site now features over 1,000 unique products, most of which can be personalized for no extra cost.
5 Great Reasons to Shop at The Man Registry
We’re real, honest people who love the satisfaction of providing unique gifts
Today’s retail landscape is dominated by Amazon and other big box websites. On the flip side, we’re a family run small business that’s been steadily built from the ground up since 2008. While we love finding ways to expand our business, our goal isn’t to become a faceless mega corporation where every customer is just a number. We’re real, honest people who love the satisfaction of providing unique gifts for groomsmen, fathers, husbands, boyfriends and all the other special men in your life. You’ll probably never receive an order from us delivered same-day via a drone, but we guarantee you’re buying from a company with values that appreciates you and does business the right way.
We live and die for customer service
From top to bottom, The Man Registry team lives and dies for customer service. Every decision we make starts with the question “is this good for our customers?” Our top goal each day is doing whatever it takes to turn our first time visitors into lifelong customers. This means that regardless of whether you need help with placing an order, tracking down a package, making sure your order arrives on time or finding the perfect gift – we’re there for you 100%.
We meet deadlines
We got our start in wedding gifts so we understand weddings and how important it is that we meet the quoted production and shipping time frames that we advertise. We have 11 years of experience and know that receiving groomsmen gifts after the big day renders them useless (and leaves the bride and groom in a severe pinch). Because of this, we’re always thinking in terms of timeline. Simply put, we meet deadlines. If it means being here until midnight to make sure orders go out on time, we’re up to the task!
Our eyes are always open for the latest trending gift ideas
Many of our customers find us for the first time while shopping for their groomsmen gifts. But we’re not a one and done website that you’ll never need again after the wedding day. We strive to offer a unique selection of products that are perfect for Christmas, Father’s Day, birthdays and other special occasions. Our eyes are always open for the latest trending gift ideas. We’ll never be the site that offers the same boring stuff you see everywhere else.
Security is a priority
Security is a priority. It’s our responsibility to provide a secure and private online shopping experience for our customers. To safeguard against fraudulent activities, we never store customer credit card data and encrypt all transactions.
Company Milestones, Press Highlights and Folklore
November 20, 2019
It’s a 3peat! We won our third straight Best of Weddings Award from The Knot. This award is based on feedback from real groom and brides who reviewed their groomsman gift buying experience with us.
June 28, 2018
We celebrated the 10-year anniversary of our launch with a pizza and beer extravaganza at Martin City Brewing Company. Did we choose the hottest day of the year to have this outdoor party? You bet we did!
August 9, 2018
We made another stop at Kansas City Live. This time we got to talk about some of 2018’s coolest groomsmen gifts.
December 20, 2018
In true tech bro style, we purchased a foosball table for the office. Productivity plummeted. But hey, at least we feel cool!
February 8, 2016
We launch a redesigned, mobile-friendly version of The Man Registry designed to better serve our customer’s growing needs.
March 10, 2016
We showed off some of 2016’s most unique and out-of-the-ordinary groomsmen gifts on Kansas City Live.
September 16, 2015
Our Co-founder Chris Easter speaks on the Inside the Minds of Top Wedding Bloggers panel at Wedding MBA in Las Vegas. The panel focuses on marketing tips for wedding professionals and also features representatives from The Knot, Lover.ly, Bridal Bar and BeInspired PR.
July 24, 2014
The Gray Lady comes calling. Our co-founder Chris Easter is honored to contribute a piece to the The New York Times on the wedding traditions need to go away. It should come as no surprise, but the article focuses on the outdated stereotype that the wedding day is all about the bride — and that the groom is just there for decoration.
January 18, 2013
Our co-founder Chris Easter appears on the ABC 20/20 special “Wedding Confidential” discussing the groom’s role in the wedding planning process.
January 10, 2012
Alpha Books releases Be the Man: The Man Registry Guide for Grooms written by our very own Kara Horner and Chris Easter. The book serves as a step by step guide to assist the groom in planning everything from the proposal to the honeymoon.
June 20, 2012
Fast Company (one of our favorite publications) features us in their story Here Comes the Dude: Wedding Planning Gets Manly.
June 7, 2011
We’re quoted in a Wall Street Journal piece on wedding registry trends.
July 19, 2010
Co-founders Chris Easter and Bobby Horner are named two of Inc. Magazine’s Top 30 Entrepreneurs Under 30. Jimmy just barely missed the cut at 31. Don’t worry, he’s never been teased about that.
March 13, 2009
Entrepreneur.com showcases us as experts in marketing to men.
June 16, 2009
Co-founder Jimmy Horner makes his TV debut on Kansas City’s KMBC TV. He shows off some of our top selling products and discusses why The Man Registry is such a great resource for grooms. We only have the clip recorded on a VHS tape. If you want to see it, just send us a pre-addressed and stamped envelope and we’ll mail you a copy.
June 18, 2009
The Los Angeles Times’ Brand X magazine names Chris Easter one of the top innovators in LA. TMZ immediately begins stalking us and we’re forced to file a restraining order.
August 1, 2009
We’re quoted in a Details Magazine article on the male engagement ring trend (yes, this was a real trend).
March 15, 2008
The Man Registry launches as the first wedding registry, blog and groomsman gift provider designed for men, by men. We really didn’t know what we were doing but we were having a great time living the start-up dream. We think ABC News summed up the first iteration of our site quite nicely: “Grooms-to-be can not only register on the site and pick out the type of gifts they’d want, but also pick up handy tips on how to pick out a tuxedo and numerous pointers on how to saddle up for the big day.”
April 27, 2008
Our hometown Kansas City Star gives us our first major newspaper write-up titled ‘Wedding Registries Can Be a Guy, Too‘.
December 31, 2008
We wrap up our first year in business and toast to the awesome press coverage we received in year one. The media tour included stops at Mashable, Entrepreneur, Thrillist and The Big Idea with Donny Deutsch.
Giving back to our community is a core part of our company values. We’ve been very fortunate over the years to get to know some amazing organizations (both in our hometown of Kansas City and beyond). We provide our employees two paid days off per year to volunteer and are always looking for new and worthwhile ways to give back. For information on our charitable giving or for donation requests, you can contact us here.
Some of the charities and organizations we’ve worked with over the years:
Children’s Mercy Hospital
Children’s Mercy Hospital is one of the top children’s hospitals in the country (and a beloved institution in our hometown of Kansas City) Our co-founder Chris Easter is an alumni of the Mercy Ambassadors leadership board – a group that organizes fundraising and engaging events within the Kansas City community. Each fall you’ll find The Man Registry competing in the annual Children’s Mercy Topgolf Tournament!
Wish Upon a Wedding
Wish Upon a Wedding is an amazing organization that grants weddings and vow renewals to couples facing serious illness or a life-altering circumstance. They have local chapters throughout the US and have granted over 140 wedding wishes to date.
Dress for Success
The mission of Dress for Success is to empower women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life.
Steps of Faith Foundation
Steps of Faith is a nonprofit public charity dedicated to providing prosthetic care, hope, and comfort to amputees needing financial support. They are based in Kansas City but serve the needs of amputees throughout the US.
Cystic Fibrosis Foundation
The mission of the Cystic Fibrosis Foundation is to cure cystic fibrosis and to provide all people with the disease the opportunity to lead full, productive lives by funding research and drug development, promoting individualized treatment, and ensuring access to high-quality, specialized care.
Treat the Feet
Treat the Feet works with low-income schools in the Springfield, IL community to provide quality shoes to children in need. More so, their objective is to shed awareness that poor footwear can have detrimental effects on our feet by increasing the risk of long term health consequences. You can donate to their GoFundMe fundraiser here.