The idea for The Man Registry came to Jimmy Horner in 2007 while he was sitting on a plane. He was attending a friend’s wedding that weekend and was having trouble finding the right gift to purchase from the couple’s wedding registry. Sure, monogrammed bath towels, flatware sets and bed sheets were appropriate wedding gifts – but there was nothing Jimmy could really get excited to give his old college roommate.
This is where the idea hit him. There should be a website where grooms can register for fun and useful gifts they want (and that their friends would be excited to give). Gifts like barbecue grills, barware, tools and outdoors gear. Jimmy shared the idea with his brother Bob Horner and brother-in-law Chris Easter and the wheels were in motion. The three of them launched The Man Registry on March 15, 2008. In addition to the wedding registry, the guys had also determined that the wedding industry as a whole wasn’t paying enough attention to grooms. Because of this, they also added a blog full of how-to articles and resources designed to successfully guide men through every step of the engagement, wedding and honeymoon planning processes.
In true entrepreneurial fashion, The Man Registry was run from a series of spare bedrooms and garages in the early days. Over time, the company grew into their first office in Overland Park, KS (which was quickly outgrown). A lot has changed in the last decade. While still maintaining a focus on the wedding registry business, The Man Registry has found new and exciting avenues of growth. They have become the top website for groomsmen gifts and personalized gifts for men. The site now features over 1,000 unique products that are perfect for all of life’s gifting occasions.
5 Great Reasons to Shop at The Man Registry
We’re real, honest people who love the satisfaction of providing unique gifts
Today’s retail landscape is dominated by Amazon and other big box websites. On the flip side, we’re a family run small business that’s been slowly built from the ground up since 2008. While we love finding ways to expand our business, our goal isn’t to become a faceless mega corporation where every customer is just a number. We’re real, honest people who love the satisfaction of providing unique gifts for groomsmen, fathers, husbands, boyfriends and all the other special men in your life. You’ll probably never receive an order from us delivered same-day via a drone, but we guarantee you’re buying from a company with values that appreciates you and does business the right way.
We live and die for customer service
From top to bottom, The Man Registry team lives and dies for customer service. Every decision we make starts with the question “is this good for our customers?” Our top goal each day is doing whatever it takes to turn our first time visitors into lifelong customers. This means that regardless of whether you need help with placing an order, tracking down a package, making sure your order arrives on time or finding the perfect gift – we’re there for you 100%.
We meet deadlines
We got our start in wedding gifts so we understand weddings and how important it is that we meet the quoted production and shipping time frames that we advertise. We have 11 years of experience and know that receiving groomsmen gifts after the big day renders them useless (and leaves the bride and groom in a severe pinch). Because of this, we’re always thinking in terms of timeline. Simply put, we meet deadlines. If it means being here until midnight to make sure orders go out on time, we’re up for the task!
Our eyes are always open for the latest trending gift ideas
Many of our customers find us for the first time while shopping for their groomsmen gifts. But we’re not a one and done website that you’ll never need again after the wedding day. We strive to offer a unique selection of products that are perfect for Christmas, Father’s Day, birthdays and other special occasions. Our eyes are always open for the latest trending gift ideas. We’ll never be the site that offers the same boring stuff you see everywhere else.
Security is a priority
Security is a priority. It’s our responsibility to provide a secure and private online shopping experience for our customers. To safeguard against fraudulent activities, we never store customer credit card data and encrypt all transactions.
Company Milestones, Press Highlights and Folklore
May 10, 2019
Kylie Jenner tweets about us. Thanks, Kylie!
June 28, 2018
We celebrated the 10-year anniversary of our launch with a party at Martin City Brewing Company. Did we choose the hottest day of the year to have this outdoor party? You bet we did!
August 9, 2018
Another stop at Kansas City Live. This time we got to talk about some of 2018’s coolest groomsmen gifts.
December 20, 2018
We purchased a foosball table for our office. This day is equally exciting as the day we launched.
February 8, 2016
We launch a redesigned, mobile-friendly version of The Man Registry designed to serve our customer’s growing needs.
March 10, 2016
We showed off some of 2016’s most out-of-the-ordinary groomsmen gifts on Kansas City Live.
September 16, 2015
Our Co-founder Chris Easter speaks on the Inside the Minds of Top Wedding Bloggers panel at Wedding MBA in Las Vegas. The panel focuses on marketing tips for wedding professionals and also features representatives from The Knot, Lover.ly, Bridal Bar and BeInspired PR.
July 24, 2014
The Gray Lady comes calling. Our co-founder Chris Easter is honored to contribute a piece to the The New York Times on which wedding traditions need to go away. It should come as no surprise, but the article focuses on the outdated stereotype that the wedding day is all about the bride and the groom is just there for decoration.
January 18, 2013
Our co-founder Chris Easter appears on the ABC 20/20 special “Wedding Confidential” discussing the groom’s role in the wedding planning process.
January 10, 2012
Alpha Books releases Be the Man: The Man Registry Guide for Grooms written by our very own Kara Horner and Chris Easter. The book serves as a step by step guide to assist the groom in planning everything from the proposal to the honeymoon.
June 20, 2012
One of our favorite magazines, Fast Company, features us in their story Here Comes the Dude: Wedding Planning Gets Manly.
June 7, 2011
We’re quoted in a Wall Street Journal piece on wedding registry trends.
July 19, 2010
Co-founders Chris Easter and Bobby Horner are named two of Inc. Magazine’s Top 30 Entrepreneurs Under 30. Jimmy just barely missed the cut at 31. Don’t worry, he’s never been teased about that.
March 13, 2009
Entrepreneur.com showcases us as experts in marketing to men.
June 16, 2009
Co-founder Jimmy Horner makes his TV debut on Kansas City’s KMBC TV. He shows off some of our top selling products and discusses why The Man Registry is such a great resource for grooms. We only have the clip recorded on a VHS tape. If you want to see it, just send us a pre-addressed and stamped envelope and we’ll mail you a copy.
June 18, 2009
The Los Angeles Times’ Brand X magazine names Chris Easter one of the top innovators in LA. TMZ immediately begins stalking us and we’re forced to file a restraining order.
August 1, 2009
We’re quoted in a Details Magazine article on the male engagement ring trend (yes, this was a real trend).
March 15, 2008
The Man Registry launches as the first wedding registry, blog and groomsman gift provider designed for men, by men. We really didn’t know what we were doing but we were having a great time living the start-up dream. We think ABC News summed up the first iteration of our site quite nicely: “Grooms-to-be can not only register on the site and pick out the type of gifts they’d want, but also pick up handy tips on how to pick out a tuxedo and numerous pointers on how to saddle up for the big day.”
April 27, 2008
Our hometown Kansas City Star gives us our first major newspaper write-up titled ‘Wedding Registries Can Be a Guy, Too‘.
December 31, 2008
We wrap up our first year in business and toast to the awesome press coverage we received in year one. The media tour included stops at Mashable, Entrepreneur, Thrillist and The Big Idea with Donny Deutsch.